Burberry chooses Rashford as part of youth focus
Mr Rashford, who plays for Manchester United, has featured heavily in the UK press this year, campaigning to end child poverty and hunger.
The campaign film features four young dancers “exploring a modern, reconfigured British landscape” and the stills imagery reflect sport, high fashion and dance.
Riccardo Tisci, Burberry’s chief creative officer, said: “This campaign is about looking forwards, looking to the future - inspired by youth, it brings together a community of different talents and worlds as one. United by passion, commitment and love, this campaign is a celebration of their dreams, of exploring and of always going beyond.”
As part of the campaign, Burberry has joined forces with charities supporting young people across the world
