The online launch of Coût de la Liberté, a new brand from Jeff Lubell that features leather and suede jackets among its collection of statement pieces, is now complete.

Mr Lubell, co-Founder and the original creative director of True Religion, introduced his new label a few months ago. Accompanying the launch of the website is a campaign for the Fall 2020 collection featuring Stella Maxwell.

“The line features luxurious men’s and woman’s offerings representative of the brand’s diverse and ineffable personality,” said the company. Among these are cowhide motorcycle jackets, swinging fringe and “shiny stretch leather beguiling in a myriad of colors and bold silhouettes”.

Image: Coût de la Liberté’s suede fringe jackets.

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