Relaunch of Leather Naturally website
Campaign group Leather Naturally has relaunched its website, saying the new site will help consumers and mainstream media understand the facts about leather.
The revamped website has dedicated sections outlining some facts about leather as well as a library of longer reads about the industry and a media resources section to help journalists write well about leather.
Material on offer includes links to World Leather’s ground-breaking Back To Basics series of articles explaining leather production.
There is also an introductory article we published at the start of 2020 framing the new Leather and the Circular Economy series. This series already numbers more than 20 in-depth features outlining thought leadership in this area and case studies that show real-world examples of why leather works perfectly in the transition from a linear value chain to a circular one.
Commenting on the relaunch, director of marketing at Pittards and member of the Leather Naturally management board, Debbie Burton, said the website would give “transparent information” to consumers, journalists, designers and developers.
