Leather Pipeline: Upholstery sector could benefit from lockdown
Rather than it being seen as a ‘nail in the coffin’, he suggests the industry redouble efforts to target consumers with the message leather is a much better option than alternatives – both in terms of the environment and as a material in itself.
“We must engage in face-to-face battles and use personal knowledge and enthusiasm to change people’s minds,” he says.
There appears to be good news from the automotive sector, with production picking up, and the author believes there could a bright spot in the upholstery industry. People are not spending as much on holidays and might instead choose to upgrade their homes – with leather sofas potentially on the shopping list.
The full report is available to Leatherbiz subscribers on the Market Info page. We also have reports from the US and Germany.
