Four themes for Priante collection
19/03/2020
Italian tanner Conceria Priante, part of the JBS Couros group, had four main themes underpinning the spring-summer 2021 collection of finished leather that it showed customers at Lineapelle in February.
It called the overall collection Market of Fashion, saying it was inspired by sustainability, better use of resources and the avoidance of waste.
The four central themes behind the idea were Handmade, celebrating craftsmanship, Essential, evoking the colours and sensations most closely connected to memory, Life of Stones, representing precious stones and minerals, and, finally, Pixel Around, which aimed to remind visitors at Lineapelle that “everything around us is an infinite matrix of dots”.
Priante chief executive, Cezar Gernhardt, said: “Sustainability is a constant throughout the collection. We throw nothing away, we use and transform everythingShare this story:
