Digital investment pays off for Wolverine
Footwear group Wolverine World Wide has said sales in the second quarter have been better than expected, due to its strong ecommerce platform.
Merrell and Saucony, Wolverine and Cat Footwear saw triple-digit digital growth, and overall, sales were only down 50% despite store closures in April and May.
The group plans to open 70 of its more than 90 stores by mid-June. Employees will wear face masks, checkout protocol and traffic patterns will be adapted to limit touchpoints, store hours will be reduced, and enhanced cleaning procedures will be in place.
Blake Krueger, Wolverine Worldwide’s CEO, said: “As the global economy continues to reopen, we are encouraged by some of the early trends.
“Our investment in digital capabilities over the last several years is paying off, delivering significant, highly profitable online growth. We are also seeing some promising at-once order demand where stores are open.”
