Equitan pays tribute to medical professionals
Tanning technology provider Equitan has chosen to make white space the focus of a new communications campaign.
Founder, Antonio Antoniazzi, said the white theme was meant as a tribute to the doctors, nurses and other healthcare professionals who have worked so hard this year in Italy and all parts of the world fighting the covid-19 pandemic, some of them losing their lives.
He explained that white is also in all the colours of the rainbow and is, therefore, “a symbol of a new time”. He pointed out that white is the colour that appears when a Newton disc or ‘Disappearing Colour Disc’ spins very quickly.
Finally, a blank page is also an invitation to start working again, Mr Antoniazzi explained. “We think it’s time to start writing a new page in our history and we want to do this with all our customers, wishing all of them positive rebirth.”
