French consumers will prefer long-lasting products after covid-19, CNC claims
France’s main leather industry body, the Conseil National du Cuir (CNC), has said consumer attitudes in its domestic market are shifting away from fast fashion in favour of products that last longer.
In an announcement at the end of May, CNC quoted a McKinsey study that said 20% of shoppers in France have said they intend to reduce their consumption of fast fashion products and concentrate more on buying long-lasting products when shops open again following the lifting of covid-19 restrictions.
CNC said this trend towards more sustainable consumption has been taking place for several years, but it said covid-19 had reinforced this movement.
It reminded consumers that leather is the result of taking a waste product, animal hides and skins, from the food sector and turning it into a material that it called “noble and long-lasting”. It said: “The leather sector, therefore, represents the most ancient recycling activity in the world. Thanks to the leather industry, each year in France, the destruction of 175,000 tonnes of waste is avoided, which makes the industry a marvellous example of the circular economy.”
