Centric Brands buys luxury label Zac Posen
Designer Zac Posen’s eponymous brand has been bought by Centric Brands, a lifestyle brands collective. The purchase will also include all related intellectual property previously held by Mr Posen’s more contemporary and affordable line, Z Spoke.
The existing Zac Posen brand licenses include women’s handbags, small leather goods and cold weather accessories, which Centric Brands currently manufactures, as well as fine jewellery, eyewear and women’s footwear.
Mr Posen, who started his namesake label in 2001, will advise on all facets related to the creative and strategic direction, marketing and promotion of the Zac Posen branded business.
“This acquisition adds a global, marquee designer brand to our portfolio of ready-to-wear women’s apparel,” said Mr Rabin, “and provides a platform to expand into new licensing categories, while supporting one of our strategies for growth.”
