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NBA partnership for Louis Vuitton

27/01/2020
Leathergoods brand Louis Vuitton has announced a global partnership with the National Basketball Association (NBA). It made the announcement at the time of a game that the US-based NBA arranged in Paris on January 24, in which the Milwaukee Bucks beat the Charlotte Hornets by 116 to 103.

To mark the occasion, Louis Vuitton presented the NBA with a new travel case for the league’s Larry O’Brien trophy, which is presented to the NBA champion each June. It said this was in keeping with a company slogan, ‘Victory travels in Louis Vuitton’.

The case was hand-crafted in the brand’s Asnières workshop on the outskirts of Paris. It uses leather, traditional brass fixtures and a canvas lining decorated with the maison’s monogram.



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