UNIC begins leather promotion campaign
16/01/2020
Its core message, revealed in a statement in early January is: ‘Real leather is real sustainability’. Its aim is to have a highly visual campaign to demonstrate what UNIC calls “the many clear sustainability advantages of Italian leather”.
It will also take on the task of challenging what it calls “paradoxical accusations” leather faces from some campaign groups, based, UNIC insists, on incorrect assumptions and, at times “bordering on the ridiculous”.
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