Online footwear brand debuts single-herd leather line
18/11/2019
Debuting with the Indigo Vanguard boot (pictured), the Single Herd project is the culmination of two years of searching for higher-quality leathers, according to Connor Wilson, co-founder of Thursday. “With the Single Herd project,” he said, “customers now have perfect visibility into where this leather comes from and how these animals were raised. We already source nearly all our hides in the US, and this is another step forward for the American footwear industry.”
Cattle hides are sourced entirely from open range grass fed cattle raised at White Oak Pastures in Bluffton, Georgia, a regenerative farm that captures 3.5 pounds of carbon for every 1 pound of beef raised. White Oak Pastures describes itself as practicing “radically traditional farming”, raising animals in a regenerative manner using humane animal management practices. More than 155 people are employed to operate the farm’s vertically integrated, zero-waste model.
Hides are tanned by Horween Leather Company in Chicago. “When Thursday first proposed sourcing hides exclusively from a single farm, the production challenges were daunting,” said a Horween spokesperson. “The end result is a completely unique leather that shows real character.”
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