Leather struggles to regain lost market share - leatherbiz: Leading ne Leatherbiz

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Leather struggles to regain lost market share

15/11/2019
The president of the US Hide, Skin and Leather Association (USHSLA), Stephen Sothmann, has said demand for leather has failed to recover from a downturn in 2014 partly because finished product designers became expert at incorporating synthetic materials instead.

Finished product companies took this step because, around 2014, US cattle stocks were depleted because of drought and a hide that might cost $33 today then had a value of about $120. With leather prices increasing, designers went in search of alternatives.

With beef popular among consumers in the US and in export markets, hides are now available in higher volumes and at lower prices, but, speaking on National Public Radio in the US in mid-November, Mr Sothmann said leather has, so far, been unable to regain the market share it lost.


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