Music and fashion inspire JBS Couros collection

02/10/2019
Leather manufacturing group JBS Couros displayed a new leather collection for autumn-winter 2021-2021 at Lineapelle in October. The collection, called Sound of Fashion, was designed by Conceria Priante, the Italian tannery that JBS acquired in 2015.

Inspiration for the Sound of Fashion came from styles and music from the 1980s and 1990s. “Music and fashion have always walked hand in hand,” said JBS Couros president, Guilherme Motta, “connecting different colours and rhythms across the planet. We are always looking to innovate in all our collections, using cutting edge retanning and finishing technologies that add value to our raw material.”