CLIA to regulate the erroneous use of the term ‘leather’ at ACLE
26/07/2019
It explained that a number of international exhibitors and buyers have complained that companies displaying synthetic materials at ACLE are using the term ‘leather’ to describe their products in English promotional materials.
CLIA pointed out that there is legislation in several countries that dictates that the term ‘leather’ can also be used to describe materials that are derived from the hides and skins of animals.
As a result, it has said that synthetic material exhibitors are no longer permitted to include the word ‘leather’ in their English promotional materials. This includes in their company names, product information and booth displays. “All exhibitors are requested to prepare relevant publicity and display materials in accordance with this notice,” CLIA added.
The next ACLE takes place from September 3-5 in Shanghai. The official exhibitor list for the event lists seven companies under the “synthetic/advanced functional materials" category.
The CLIA statement makes no reference to any restrictions on the use of the Mandarin equivalent for ‘leather’ to promote synthetic materials at ACLE. Leatherbiz.com has sought to clarify whether there are any existing restrictions or guidelines in this regard and will report on any response we receive.
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