UNIC promises new communications paradigm for leather
18/07/2019
He said that, while people in the industry and most of their immediate buyers are aware of the qualities of leather, more workis required to pass that awareness on to consumers.
“It’s ironic that this is happening at a time when circulating information is easier than it has ever been,” Mr Boltri told the World Leather Congress in New York on July 16. “This has allowed us to have some big successes, but it has caused problems too. Thanks to the communications methods we have now, it’s also easy for superficiality to attack education.”
He said UNIC was preparing to embark on a new communication programme to combat this.
Image: Lineapelle
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