Caleres unveils China expansion plans

09/07/2019
Footwear group Caleres has launched a new joint venture that will see it distribute footwear from its brand portfolio in the greater China region. It said this includes Hong Kong, Macau and Taiwan. Its partner in this venture is Brand Investment Holding, part of the Gemkell group.

Naturalizer and Sam Edelman will be the first brands to be distributed as part of this venture. They will be sold across multiple channels, including branded retail stores and e-commerce sites. Both will be available online from the summer of 2019, while Naturalizer will open a store in Beijing and Sam Edelman a store in Shanghai. Further store openings are expected.

Making this announcement, Diane Sullivan, CEO of Caleres, said: “We believe now is the right time to significantly expand our presence in China and are beginning with Naturalizer, as we look to create fresh momentum with the Chinese consumer, and are also aggressively building on the strong foundation Sam Edelman has established in China over the past few years.”