Exhibition brings Spanish shoes to a US audience
20/03/2019
The event, known as Made in Spain Fest, is a joint initiative by Spanish company Driven Marketing and US-based CrossRoad Services.
A total of 15 Spanish brands will take part, mostly from the footwear industry. There will also be some that specialise in accessories.
“Our goal is to sell our Made in Spain products, but you have to sell where there is consumption, and Houston is right now a city in growth mode,” said co-organiser Ariadna Vilalta, owner of Driven Marketing. “Fairs are in decline, so we thought our concept had to attack all three fronts of sale.”
To this end, there will be separate initiatives dedicated to the wholesale, retail and online channels.
The first day, June 27, will be aimed at wholesalers. It will see collections for the spring-summer 2020 season displayed. The second and third day will de dedicated to the end consumers, with brands selling pieces from their spring-summer 2019 ranges.
The organisers will also launch an e-commerce platform to give US consumers the chance to buy the products on display at Made in Spain Fest.
The aim is for this event to take place every six months in different locations, which will be selected based on where the most lucrative sales opportunities are.
Share this story:
