Artist wants industry to invest in high-quality film about leather
21/02/2019
Speaking at the 2019 Tanning Tech exhibition in Milan in February, Mr Carvalho, told World Leather he believes the medium of film could be a good way to do this. “But it would need to be a professionally made, beautiful film with real artistic merit,” he insisted, “something that we could share on social media, where it would go viral very quickly, something that they would be happy to show on television networks such as National Geographic.”
He said that only an investment in a high-level, international project like this could have the necessary impact. “I know it would be expensive to make,” he said, “but we should find a way to fund it; it’s also very expensive for the leather industry to stand back and watch while companies decide to stop using leather because of a lack of knowledge about it.”
A qualified tanner in his own right, having studied at the German leather training school in Reutlingen in the 1980s, João Carvalho is a member of the Carvalho family that runs the Couro Azul and António Nunes de Carvalho tanneries in the area. He now spends much of his time consulting for tanning groups, fashion shows and brands around the world and runs a striking exhibition space near the Portuguese leather cluster of Alcanena.
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