Leather Pipeline contrasts public criticism of leather with record luxury success
19/02/2019
This new report draws a contrast between the ongoing importance of leather to the world’s largest luxury brands and the material’s treatment at the hands of mainstream media in many parts of the world, perhaps most notably in Europe.
On releasing their full-year results for 2018, luxury brands have reported growth in revenues and, in many cases, record profits. Most of these companies make it clear that their leathergoods categories have often been the biggest driver of growth and earnings.
Nevertheless, many columnists and commentators, wooed by the wild, unscientific claim of campaign groups, are intent on telling consumers that buying beef and using leather is one of the biggest environmental threats we face.
Further down the luxury ladder, Leather Pipeline says, finished product manufacturers and brands are refraining from using leather so as to “any kind of public conflict”.
It goes on to suggest that many large global shoe brands “are quite happy to avoid leather for totally different reasons”, which is to say price. However, these same shoe brands are “very happy to have an additional excuse” not to use leather, which the skewed state of the public debate gives them.
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