Saks Fifth Avenue goes all in on handbags at renovated store
07/02/2019
Located on the street from which the company takes its name, the store’s 53,000-square-foot main floor triples the handbag department selling space. It now includes more than 50 brands, 14 of which are new additions.
The department will be staffed by ‘style advisors’ who will offer the benefit of their product knowledge to customers. There will also be a year-round personalisation service, which Saks has said will create “an innovative and unparalleled customer experience”.
Mark Metrick, president of Saks Fifth Avenue, said: "The new handbag floor reinforces Saks' position as a fashion authority with an exceptional offering. Seamless access between our dominant handbag presentation, revolutionary beauty experience on the second floor, and the upcoming Vault on the lower level reinforces our New York City flagship as a one-of-a-kind luxury destination with unparalleled service and merchandise.”
For her part, the company’s chief merchant Tracy Margolies said the New York City store now offers “an unprecedented assortment and world-class service”. She added that Saks has worked closely with its partners to create over 100 exclusive products in order to celebrate the grand opening.
Share this story:
