Joseph Cheaney opens in heritage-rich London shopping location
29/10/2018
While a new shopping location, it is imbued with “a rich heritage and history”, the company said, with “distinctive brick viaducts with their cast iron columns”.
After visiting the site in the early stages of development, William Church, joint-managing director of the footwear brand, commented: “Cheaney and Coal Drops Yard have much in common: deep heritage combined with a contemporary overlay to excite the adventurous consumer.”
There will be a polishing station providing what Cheaney has called “some in-store theatre” and, at the same time, promoting the importance of shoe care.
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