Bally is back in Buenos Aires
19/10/2018
This marks a return to the South American country for Bally rather than a completely new venture. Founded in Switzerland in 1851, Bally began exporting to Argentina before the end of its first decade in business and, in 1873, it opened its first boutique in Buenos Aires.
It even went as far as opening its own tannery in Argentina in 1919, using its connections there to claim a share of the valuable resource that the country’s cattle hides represented.
New openings in Argentina may have stalled for Bally in the intervening decades, but the newly opened store immediately established links to the brand’s prodigious porteño past. Part of the decor in the boutique is a series of photographs from the company’s own archives and a set of vintage-style posters (from stylish Art Deco to Frida Kahloesque) that demonstrate how Bally presented itself to the public in years gone by.
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