German partners to launch new exhibition in Iran
09/03/2018
Lifestyle Iran will take place for the first time in the city of Shiraz in the south-west of the country.
Working with a local partner, Barsaz Rooydad Pars, the organisers are already arranging presentations to potential advertisers and are optimistic of success in what they describe as a fast developing market for leathergoods, shoes and other products.
They have described Iran as a market of 80 million consumers and “a rising middle class with western orientation”. According to their research, Iranian consumers spend approximately $14.5 billion on apparel annually, and across the country retail space is increasing at the rate of millions of square-metres per year.
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