Hardy puts its Liverpool credentials on show
23/02/2017
Members of the company’s team wore the shirts of the city’s two main football clubs, Everton and Liverpool, at the show, and on each of the three days, Hardy held prize draws for box-sets of Beatles discs, as well as merchandise from the famous Cavern Club, where the Beatles played early concerts.
Commercial director, Rob Andrews, told leatherbiz he was pleased with the reception these initiatives had received from football and music fans visiting the event.
He explained that the exercise had proved useful in bringing a change in corporate identity to the attention of the leather industry. A new corporate logo combines the letter ‘H’ for Hardy and a design that represents cutting blades and a diamond shape to exemplify strength and sharpness.
Image shows Rob Andrews (left) with Jeffrey Bassett, managing director of parent company, Fi-Tech, at the exhibition.
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