Leather needs to play to its strengths

21/02/2017
Leather needs to play to its strengths
World Leather’s exclusive fortnightly market intelligence report, Leather Pipeline, has urged the industry to compete against suppliers of synthetic alternative materials by sticking to arguments extolling the unique qualities of leather rather than focusing on price.

In the most recent edition of the report, on February 21, subscribers were able to read an admission that artificial materials can be easier for fashion and apparel companies to use. These synthetic alternatives are available “in abundant supply”, it said, and changing styles and colours is relatively straightforward because producing these materials is simpler and faster. “If large retail chains want to serve customers with new, cheap and fashionable products every six or eight weeks, leather has a difficult time [competing],” the report concluded.

However, in terms of comfort, durability and natural beauty, leather wins every time, and the report said this is what the tanning industry’s representatives have to emphasise every time the question of competition arises. “Polyurethane in all its different variations continues to be a very problematic material,” it said. “Every cleaning process is discharging microparticles into effluent. They don’t smell and you don’t see them, but they are there.”