VW predicts recovery in Brazil and announces major investment
05/12/2016
Volkswagen Truck & Bus’s Brazilian commercial vehicle brand is set to plough around €420 million over the next five years into “the steady renewal” of its product portfolio, modernisation of its plant in Resende, in the state of Rio de Janeiro, and the development of its “connectivity services”.
After meeting the president and announcing the investment package, Andreas Renschler said: “We believe, despite the current market situation, that Brazil is an important market for trucks and buses. It has always been a key market and it will be again. I am confident that the Brazilian economy has bottomed out and will recover again in the next few years. The entire Latin America region plays a major role in our growth strategy.”
He went on to make the point that German companies “think long-term”, saying that companies from Germany may not be the first to venture into new markets, but that once they are there, German investors “persevere in difficult times too”.
Image shows Andreas Renschler (left) and Brazil’s president, Michel Temer.