Australia appears attractive to Portuguese shoe brands

12/10/2016
Portuguese footwear brands are aiming to boost their market-share in Australia, part of a wider initiative to grow the industry’s extra-EU exports.

Exports of Portuguese shoes outside the European Union have increased by more than 10% in the last five years and now account for 14% of the total. Exports to the US, for example, have tripled since 2011, industry sources have said, to take the total now to €70 million per year.

The Australian market is smaller, but growth there has been even greater, multiplying by four since 2011 to reach €12.5 million in 2015.

Portuguese industry sources put the Australian market at around 150 million pairs per year, while Australia’s own shoe industry produces only 10 million pairs a year, making it an attractive market for exporters.