New Zealand targets new markets for beef
29/09/2016
The decision was made after consultation with figures from the wider industry.
"B+LNZ will transition out of a market maintenance role in mature markets to focus on developing future growth opportunities, while meat companies will continue their efforts to maintain existing markets," said James Parsons, chairman of the organisation.
As part of the strategy, B+LNZ will close its permanent offices in the UK, South Korea and Japan and instead operate a flexible programme in New Zealand. It plans to maintain its offices in China and Belgium.
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