New David Peters blog points out three necessary steps towards recovery

30/08/2016
Regular columnist David Peters says in his latest blog entry, Brave New World, that there are three big steps the leather industry needs to put in place to prevent the present sluggish demand for finished leather among finished product brands from becoming “a crisis”.

Mr Peters makes it clear in the blog entry that his sights are fixed mainly on footwear brands.

The three things that are required are to keep innovating, to become more creative about marketing and to make sure it is offering outstanding customer service.

“These are all central to our ability to reposition hides and therefore leather, returning this desirable substrate to its rightful place at the feet of human progress,” the column says.