The Leather Pipeline: new calls for "relaunching" leather
23/08/2016
The August 23 edition of the report, which subscribers can read in full in our Market Info section, says that too often brands call the shots and that most brands have different priorities from those of their suppliers in the leather value chain.
"You can put a brand name on any product," the report says. "It is the design and material that will make or break the product. Brands spend endless amounts in marketing to attract the attention of buyers. A bit more spent on materials, quality, story and design might be a better investment."
It goes on to say that the industry should try once again to establish an intiative that promotes leather for its own sake. "We have already lost quite a bit of time," it concludes, "but the way should now be wide open for an ambitious and successful approach to the relaunch of leather as a precious material and not just an industrial component."
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