Spanish shoe companies to target Australian market

20/07/2016
The shoe industry in Valencia has identified Australia as a promising export market. Sales of Spanish shoes in Australia have a value of around €17 million per year at the moment, but industry body Avecal has said it feels sure there is considerable potential for growing this figure.

In recent comments, Avecal said that although Australia has a population of 24 million people, it imports 75% of the footwear its consumers buy. It pointed out that economic growth is good in Australia, running at around 3% per annum, and that shopper there like European products.

Specific to footwear, its research suggests Australian consumers are looking for good-quality shoes with high levels of design content, which Avecal is confident manufacturers in the Valencia region can supply, addressing the women’s, men’s and children’s shoe sectors in Australia.