Tod’s hints at the end of twice-a-year collections

05/07/2016
Tod’s hints at the end of twice-a-year collections
Luxury group Tod’s is to end the practice of launching new collections every six months and will instead introduce new products every month or two.

Chief executive, Diego Della Valle, spoke about the change in strategy during a recent conversation with the Financial Times. The newspaper said this is “the latest sign of the internet’s impact on the luxury sector”.

It mentioned that other luxury brands including Burberry and Gucci have made similar statements in recent months and said one-off, online-only collections are one of the possible outcomes.

Image shows shoes from a joint collection between Tod’s and Ferrari for summer 2016.