Norwegian bag brand says only organic leather will do
21/06/2016
AT the time of the launch, HVRMNNSN confirmed to World Leather that the bag is made from vegetable-tanned, certified organic leather from Swedish tannery Tärnsjö Garveri. Tärnsjö claims to be the only tannery in the world with 100% certified organic leather, classified as such because the hides used come from farms that meet the standards of Swedish organisation KRAV, which is responsible for the certification of ecological, sustainable agriculture in the country.
In the case of leather, the KRAV certification receives third-party support from global independent network Control Union, which administers the Organic Content Standard (OCS) for non-food products.
“It’s very important for HVRMNNSN that the leather in the tote bag is certified organic; it’s one of the unique selling points,” a spokesperson for the brand told World Leather. “And the goal is to target customers that also see this as an important aspect when they choose fashion brands and products.”