PwC predicts growth for meat industry in China - leatherbiz: Leading n Leatherbiz

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PwC predicts growth for meat industry in China

12/10/2015
Global consultancy firm PwC has said that, although Chinese consumers have increased their average intake of meat, growth in meat consumption has failed to keep pace with average calorie intake overall and that substantial growth in meat consumption appears likely.

Analysing figures from the United Nations Food and Agriculture Organization (FAO) and other research bodies, PwC said in a report entitled ‘China’s agricultural challenges: Roads to be travelled’, that Chinese consumers went from eating an average of 1,863 calories per day each in 1971, 60% of the total daily average in the US at that time, to 3,074 per day each in 2011, just 18% less than consumers in the US.

However, further analysis by PwC reveals that in terms of calories from animal sources, China was still 30% behind the US in 2011. The report goes on to compare per capita meat consumption in China in 2013 with that of “a developed Chinese society”, Taiwan. The figure for China was 57 kilos per person per year while that of Taiwan was 74 kilos. It said it expects Chinese meat consumption to catch up with that of Taiwan some time after 2025.

“This implies that in the future, growth in vegetal consumption is likely to be muted, but growth in animal protein will likely remain strong,” the report concluded.



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