Audi celebrates China successes

20/04/2015
Audi celebrates China successes
The sales director of automotive brand Audi, Luca de Meo, has said his company is now selling as many cars in China in one month as it was selling each year there around a decade ago.

In a speech in Shanghai at the start of the 2015 Auto Shanghai motor show, Mr de Meo said Audi became the first automotive brand to sell more than half a million premium vehicles in China in a single year. Its total sales last year in China, including Hong Kong, were up by 17.7% year on year to reach 578,932.

Overall, Audi set a new record of 1.7 million vehicle deliveries in 2014.

In Shanghai, Mr de Meo said: “Audi is on a roll. Worldwide, we set a new sales record in 2014. And in China, we achieved the largest premium lead of all time. We are now selling as many cars in a single month as we did in an entire year a decade ago.”