Rolls-Royce opens first showroom in the Caucasus

03/11/2014
Rolls-Royce opens first showroom in the Caucasus
Rolls-Royce Motor Cars has opened its first showroom in Azerbaijan. Located in the Azerbaijani capital, Baku, the new facility will be under the management of Improtex Motors, the company’s appointed dealer and representative in Azerbaijan.

The new 300 square-metre showroom was unveiled by chief executive, Torsten Müller-Ötvös, at the end of November. He said: “I am thrilled to announce the opening of our first showroom in the Caucasus region, and particularly in the vibrant city of Baku. The region has seen impressive economic growth, with an increasing demand from discerning customers for the pinnacle in luxury products. Azerbaijan, one of its key markets, boasts an already well-established luxury market and is widely considered to be the next global market opportunity.”