Craftsmanship and origin are most important for luxury spenders
30/01/2014
Craftsmanship, quality and exclusivity have returned to being the most important factors, influencing 70% of purchases while more than 80% of consumers check the origin of a product.
There are currently 380 million luxury goods consumers and this is set to rise to 440 million by 2020.
Most of the new core consumers will come from China, according to the study, which covered on personal items and experiences such as holidays and was based on 40,000 interviews with consumers in more than 20 countries.
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