Louis Vuitton’s plan to attract more Chinese shoppers
16/12/2013
Chinese tourists are accounting for a growing percentage of luxury goods sales outside of their country as they travel abroad where goods are less expensive, and luxury brands have encountered a shortage of Mandarin-speaking candidates.
Topics covered over the10-week course – open to under- or unemployed speakers of English and Mandarin – will range from the history of fashion and understanding consumer trends to communications skills.
Chantal Gaemperle, vice-president of human resources at LVMH, said: “This project addresses a specific need among luxury retail stores to best serve their Chinese-speaking customers while boosting career advancement opportunities for this important community in New York City.”
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