Sold-out leather bags suggest LV turnaround is payin - leatherbiz: Lea Leatherbiz

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Sold-out leather bags suggest LV turnaround is paying off

17/09/2013
Louis Vuitton's new EUR 3,500 Capucine leather handbags are sold out in most European stores, signalling the world's biggest luxury brand could be regaining some of its sparkle.

The news implies Louis Vuitton's efforts to reposition itself as more upmarket are starting to yield positive results.

An informal Reuters survey of Louis Vuitton shops in Milan, Paris and London revealed shortages of the Capucine bags since their launch in June, with long waiting lists.

The bag is made from full-grain Taurillon calf leather, a material also used by rival Hermes, and is several times more expensive than the canvas EUR 600 LV-embossed bags with which the brand built its name.






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