Walmart works with USMEF on beef initiative in Central America
03/09/2013
In a six-week promotion, 27 supermarkets in Costa Rica, Guatemala, El Salvador and Nicaragua took part and reported a 70% sales growth on the featured cuts: short ribs, centre-cut ribeye, Delmonico, New York striploin, outside skirt, culotte, inside skirt, T-bone, flap meat and sirloin.
USMEF trained Walmart staff on the specific attributes of these cuts, as well as information on grading, marbling, cold chain management, meat handling, cooking and grilling.
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