Lexus turns to leathergoods to boost its image
21/08/2013
The doors will open at the Tokyo-based Intersect by Lexus on August 30, with further “luxury brand experience spaces” planned in New York and Dubai, where people can “experience Lexus without getting behind the wheel of a car”.
Mark Templin, executive vice-president of Lexus International, said: “It’s not just for Lexus as a car company, but somewhere people can come and experience and learn about exciting new design in a welcoming, contemporary environment.”
The Tokyo centre features an exhibition area, a café and a library lounge, and Lexus proposes to host a programme of brand workshops at the venue
In Japan, Lexus posted sales of 27,074 units in the year to the end of July, just short of the 27,828 vehicles delivered by Mercedes in the same period, according to the Japan Automobile Importers Association.
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