Italian retailers must promote ‘Made in Italy’, new - leatherbiz: Lea Leatherbiz

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Italian retailers must promote ‘Made in Italy’, new report says

05/08/2013
Italy’s trade and industry association, Confindustria, has said in a new report that the export performance of high-end Italian brands, including leathergoods and footwear brands, would improve if Italian retail chains were bigger players on the international stage.

Confindustria said: “Italy suffers from the absence of Italian retailers who have become successful at an international level. Italian retailers could serve as a showcase for Made-in-Italy products. Alternatively, brands must either work with large international distribution chains or open their own stores in export markets.”

Confindustria pointed out on announcing the findings of its new report that many of Italy’s leathergoods, footwear and other fashion brands are small and medium-sized enterprises, making it difficult for them to find the resources (time, people and money) to develop relationships with international multi-brand retail groups or set up their own stores in overseas markets.

Across all sectors, Italy achieved export growth in 2012, of 2.1%. Export-focused industries, including footwear, have expressed concern because this is a lower rate of growth than in 2011 (6.1%) and in 2010 (15.3%).



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