Case against Tod’s Colosseum sponsorship rejected
02/08/2013
The leathergoods maker has pledged 25 million euros ($33 million) to restore the 2,000 year-old arena.
An Italian public court dismissed the case by Codacons which said the 20-year sponsorship deal was not assigned fairly and did not pay enough attention to the site's cultural importance, reported Reuters.
The restoration project will open up around 25 percent more of the Colosseum to the millions of visitors who come annually to see the site of gladiator fights.
Italian fashion house Fendi is financing a €2.12 million restoration of the Trevi fountain.
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