Chinese demand for luxury to rebound in H2

31/07/2013
Luxury investors and analysts have said they expect trading to continue to improve in the second half of the year, partly thanks to the return of Chinese customers.

"We expect a slow but steady recovery of Chinese luxury demand because of the underlying appetite for luxury and wealth creation continuing," Zurich-based analyst Andrea Gerst told Reuters.

Analysts estimated that growth in the global luxury goods industry will be between 6% and 8% this year, or about twice the level of global GDP growth, compared with 10% growth last year.

Luxury groups LVMH and Kering last week reported a growth in sales in the second quarter. "People feared that less canvas and more leather could impact Louis Vuitton's margins," said Exane BNP Paribas analyst Luca Solca.

"It is a relief that there is an improvement in the second quarter and that the margin at Louis Vuitton stopped deteriorating," added Mr Gerst.