Bottega Veneta director to lead Yves Saint Laurent - leatherbiz: Leadi Leatherbiz

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Bottega Veneta director to lead Yves Saint Laurent

03/07/2013
An executive director at leathergoods brand Bottega Veneta has been named the new CEO of Yves Saint Laurent, effective from September 1.

Francesca Bellettini will join Hedi Slimane at the company to take over from Paul Deneve, who has chosen to take up a new career in the high-tech industry.

Ms Bellettini joined Bottega Veneta in 2008 as merchandising director. Promoted to merchandising-communications director in November 2010, she has been responsible for implementing strategic direction for the company with the CEO and the creative director, while overseeing all aspects of merchandising, visual display and communication.

She joined from Gucci where she was strategic planning director and associate worldwide merchandising director. Prior to Gucci, she was operations manager of Helmut Lang, having previously worked at the Prada Group in 2002 as part of the planning and new business development division.

François-Henri Pinault, chairman and CEO of Kering, said: “Her experience within the group and in the industry, her expertise and her determination persuaded me of her ability to implement Saint Laurent day-to-day strategy. It is one of the strengths of Kering that we have the talent within the group to fill key positions.”





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