Beef demand grows in Asia

20/05/2013
Brazilian packer and tanning group JBS is counting on Asia to help propel total exports past $10 billion for the first time this year.

“I’m very optimistic about Japan,” its CEO, Wesley Batista, told Bloomberg. “We’re increasing export volumes and the variety of products we ship.”

JBS, whose sales to Asia jumped 30% in the first quarter from a year earlier, is boosting shipments after Japan eased import curbs. In February Japan raised the age limit for the cattle that the meat is taken from to 30 months from 20 months, broadening supplies that are eligible for exports.