Brazilian supermarkets ban ‘Amazon’ beef
27/03/2013
Under the deal, supermarkets have promised to reject meat from areas of the Amazon where illegal activities take place, such as illegal logging and invasion of public land. The deal will go into force “soon”.
Public prosecutor Daniel Cesar Azeredo Avelino said: "The agreement foresees a series of specific actions to inform the consumer about the origin of the meat both through the internet and at the supermarkets.”