British leather brand sees astonishing sales rise due to "Pippa effect"
18/01/2013
She was sent four free styles in 2011, and since being photographed with them, sales have rocketed.
Managing director Mike Hiscock said: “I’ve been in the business for 25 years and I’ve not seen anything like the explosion that Pippa carrying our bag had on the market. Within 24 hours our switchboards were jammed with people wanting to know where they could get their hands on one. Sales went up from £10,000 a month to £500,000.”
Turnover was £1 million in 2010, before the royal wedding, but is set to pass £11 million this year, according to reports.
The Surrey-based company built new premises at its factory in Chennai, India, to cope with demand.
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