Record sales again for Rolls-Royce in 2012
10/01/2013
“The record results were achieved despite a number of challenges in 2012,” Rolls-Royce said in a statement. These included “global business uncertainty and political unrest”, as well as preparations for the start of production of a new model, the Phantom Series II, and expansion at the home of Rolls-Royce in the south of England.
This expansion project is, the company said, to help it satisfy “increasing customer demand for bespoke personalisation” across the model range, which includes the extensive use of high-end leather upholstery in the interiors. Nearly every Phantom model (95%) and three out of every four Ghosts (73%) left the company’s workshops with some element of bespoke personalisation in 2012.
Strong sales growth was reported in many regions, with the Middle East up by 26% on the figure for 2011, mainland Europe up by 21% and Asia Pacific up by 18%. A number of individual markets reported record sales, including Saudi Arabia (up 63%) and Germany (up 15%). China and the US remained the biggest individual markets for Rolls-Royce in 2012.
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